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From Home Furnishing Business
WestEdge Design Fair Touts Record Attendance and Sold-Out Show Floor
November 7,
2018 by Jane Chero in Business Strategy, Designer Weekly, Industry
WestEdge Design Fair, now in its sixth year, celebrated the largest edition of the fair to date and welcomed 175 exhibiting brands, and more than 13,000 top-tier architects, interior designers, set decorators, consumers, educators, and press to the indoor/outdoor modern design exhibition in October.
In addition to the products on display, 65 thought leaders and tastemakers shared their expertise and discussed a variety of design and architecture-related topics with a robust educational programming schedule. The CITI Culinary Pavilion added another element of programs with daily chef demonstrations and tastings.
“WestEdge continues to benefit from the creative freedom and support that the design community extends to the fair each year," said Megan Reilly, co-founder of WestEdge Design Fair. "This year’s positive feedback from both attendees and exhibitors reinforces our focus to foster and grow a global design conversation in Los Angeles - we are excited to be at the forefront of this dialogue.”
Launched in 2013, the annual WestEdge Design Fair has experienced steady growth including a 50% increase in exhibitors and a nearly 100 percent rise in attendance since its inaugural year.
“We were proud to add so many new and important exhibitors to our 2018 line-up," said Troy Hanson, Co-Founder of WestEdge. “In addition to significant growth within the residential arena, we also experienced considerable growth within the hospitality, commercial and “resimercial” space this year. The 2018 fair was completely sold-out which is a testament to the growing recognition of Los Angeles as a global center for premium contemporary design.”