Daily News
From Home Furnishing Business
Spring Air, Pleasant Mattress Licensing Expands to All 13 Western States
November 2,
2018 by Laurie Northington in Business Strategy, Industry 
Mattress manufacturer Spring Air International has broadened its longstanding licensing agreement with Fresno, Calif.-based Pleasant Mattress Co., giving the privately held manufacturer the rights to produce and sell Spring Air products in all 13 western states.
A Spring Air licensee since 2009, Pleasant Mattress now holds the largest Spring Air territory of its 10 domestic licensees.
Prior to the expanded agreement, Pleasant Mattress held rights to manufacture, market and distribute the Spring Air brand throughout California and Arizona. The new partnership adds Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, Wyoming, Alaska and Hawaii to its licensing territory. The new agreement includes all Spring Air products, from the high-end Chattam &Wells to the flagship Back Supporter lines.
“Pleasant has been a terrific partner for Spring Air for nearly a decade. Their commitment to quality and service to customers is legendary, and they have been an active part of our committee structure since we formed them last year,” said Nick Bates, president of Spring Air International. “This expanded partnership with Pleasant solidifies our strategic plan to grow Spring Air with quality manufacturers who are committed to building the brand in their markets.
Founded in 1959 as Pleasant Bag Company, family-owned Pleasant Mattress operates a 150,000-square-foot factory in Fresno, Calif., where it produces mattresses and specialty sleep products.
“Spring Air is an integral part of our business strategy to grow our business throughout the Western U.S. Their culture is very similar to ours, the new branding strategy is spot on, and their new product line resonates with our customers. When these additional states became available, we were anxious to add them to our territory,” said Rion Morgenstern, president and CEO of Pleasant Mattress.
The deal is the third new licensing agreement signed by Spring Air International in recent months. Earlier this year, the company inked agreements with Johnson City, Tenn.-based Johnson City Bedding for the states of Kentucky, Tennessee, Alabama and Georgia, and Houston-based Continental Silverline Products for the states of Texas, Oklahoma, Arkansas Louisiana, and Mississippi.