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From Home Furnishing Business
October 31, 2018 by Jane Chero in Business Strategy, Designer Weekly, Industry
Seattle-based Amazon has launched a new private label furniture brand called Ravenna Home. This is the third proprietary furniture brand the e-commerce giant has launched, immersing them even deeper into the home furnishings space.
Ravenna Home is described on Amazon's website as "classy style made simple." Over the last year, Amazon simultaneously launched Rivet and Stone & Beam, offering mid-century modern styles with Rivet, and a more casual style with Stone & Beam.
Read the story here https://www.pymnts.com/amazon/2018/new-brand-private-label-furniture-ravenna-home/