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From Home Furnishing Business
PuraSleep Changes Name to SleepWise
October 30,
2018 by Laurie Northington in Business Strategy, Industry 
Memory foam manufacturer PuraSleep has announced the change of its brand name to SleepWise. The name change will go into effect November 1, 2018.
The owner and CEO of the company said that the mattress company has been planning this name change along with a roll out of a new mattress line to provide customers with a smarter choice for sleep. The company decided that the name "SleepWise" better reflects the essence of its products.
CEO Zack shared that the rebranding will re-introduce the company’s high quality, luxury mattresses that have been lost in the wake of all the new, inexpensive and low quality, mattress start-ups.
PuraSleep was started by a husband and wife team in 2012. After being involved with the memory foam industry in various capacities for over 20 years, this couple decided that they wanted to develop a more eco-friendly, customer centric, quality mattress brand.
"It is so difficult for a consumer to know what type of mattress to buy, that we want to give our customers the best product without them having to worry what their mattress is made of," said Zack.