Daily News
From Home Furnishing Business
Perq Adds Bradley Long to Executive Team
October 26,
2018 by Laurie Northington in Business Strategy, Executive Changes, Industry 
Perq, a website technology company that focuses on consumer engagement and behavior, has announced the appointment of Bradley Long as executive vice president of sales.
Long brings extensive sales experience to his new role, including a decade in the multi-family sector, one of three key verticals Perq is targeting with its artificial intelligence-driven SAAS solution.
The company’s online guided shopping solution boosts website conversions by delivering the next best step in each buyer’s shopping journey and is currently used by over 1,000 businesses in the automotive, multifamily and home furnishing verticals.
“Since launching our online guided shopping solution, Perq’s new client base has grown by over 70 percent, resulting in triple digit revenue growth year-over-year,” said Andy Medley, CEO and co-founder. “All this expansion means increased complexity in the business and our go-to-market strategy.”
“Brad has not only led sales teams in other fast-growth marketing technology companies, but also has specific experience in the multifamily industry. And, most importantly, Brad’s core values and leadership style go hand in hand with the culture we have built at Perq. We are excited to have him on the team,” added Medley.
Perq’s platform is designed to empower websites to deliver on consumer expectations by revamping them to accommodate today’s research-focused consumer who wants to do the bulk of their research online regardless of what they are shopping for.
The company’s AI-powered solution can be implemented quickly and easily with the addition of a single line of code that instantly re-engineers sites to be more ‘self-serve’, delivering an intuitive, guided shopping experience with individualized messaging to each consumer. The newly crafted shopping path results in more leads, greater engagement and increased sales.
“I’m excited to introduce Perq’s powerful AI-driven software to more customers in the multifamily, auto retailing and home furnishing sectors,” said Bradley Long. “I’m looking forward to working with — and growing — the impressive team Perq has in place, serving not only the current sales channels, but also targeting other high-touch verticals that can benefit from the results Perq’s online guided shopping solution offers.”
Long’s career includes over a decade at Apartments LLC, a leading marketing technology provider to the multifamily sector owned by CoStar Group. While there, Long was promoted to president of Apartment.com, reporting to CoStar Group CEO, and was instrumental in growing Apartments.com’s traffic, customer base and revenue. Prior to this, Long served as vp of advertising and sales for Knight Ridder’s The Tribune, a daily newspaper on the central coast of California.