Washington Redskins Partner with Bedgear

October 25, 2018  by Laurie Northington in Business Strategy, Industry   

Bedgear showcased its Personalized Performance Products for players and staff at an exclusive team fitting on Monday, Sept. 24.

The Redskins are the first professional team to get fit for the company's all-new M3 Launchpad, the first modular mattress with dual-sided, Independent Suspension units that provide preferred support and No More Comfort Compromise, designed to be upgraded during the life of the mattress for complete personal customization.

"Professional athletes such as the Washington Redskins have extreme body types that have an even greater need for personalized fit sleep products to ensure that they have the support needed to wake up ready to achieve more on and off the field," said Eugene Alletto, founder and CEO of Bedgear. "We're excited to share the M3 with the Redskins, as well as their fan base, in support of their active and healthy lifestyles."

Bedgear is a founding partner of the Rest and Recovery Center at the Inova Sports Performance Center at Redskins Park. The Redskins will utilize the company’s products in the center to help maximize players' recovery.

"The Redskins understand how important it is for our athletes to be able to get a good night's sleep," said Eric Schaffer, senior vp of football operations and general counsel. "Our partnership with Bedgear is another step we're taking to improve the rest and recovery of our players."