Daily News
From Home Furnishing Business
Tempur Sealy Opens 25th Flagship Store, Plans 2019 Expansion
October 24,
2018 by Laurie Northington in Business Strategy, Industry 
Mattress producer Tempur Sealy International (NYSE: TPX) has announced the opening of its 25th Tempur-Pedic flagship retail store during 2018 and planning further expansion in 2019.
The company recently opened retail store No. 38 in Roseville, Calif., near Sacramento, featuring Tempur-Pedic. Next scheduled to open is a new flagship store in Albuquerque, N.M., which is also home to one of the company’s production facilities.
Tempur Sealy is targeting 60 to 80 company-owned store locations by the end of the year 2019. Along with evaluating a number of markets and properties, the company is in active negotiations with landlords of previous Mattress Firm locations.
“The expansion of our company-owned Tempur-Pedic retail stores supports our long-term objective to ensure that our products are properly represented in all channels in order to support how, and where, the consumer wishes to experience and purchase our products,” said Scott Thompson, president and CEO.
“Our Tempur-Pedic flagship locations have complemented our existing distribution channels by increasing brand awareness in local markets, with highly-trained brand ambassadors that provide consumers a best-in-class, educational experience in a very low-pressure sales environment. Customers can experience our complete line of innovative and supportive Tempur-Pedic products at a pace they are comfortable with to determine the product that best suits their personal needs,” Thompson added.