Daily News
From Home Furnishing Business
Pleasant Mattress to Produce McRoskey Brand
October 24,
2018 by Laurie Northington in Business Strategy, Industry 
Independent mattress producer Pleasant Mattress has acquired the production, distribution and marketing rights to San Francisco, Calif.-based luxury brand McRoskey Mattress.
Under terms of the transaction, Pleasant will begin production of McRoskey products as of January 2019 at its manufacturing campus in Calif. and will handle new product development, sales and marketing responsibilities for the brand nationally.
Robin Azevedo, 77, the third-generation McRoskey family member who joined the company in 1980, will become brand ambassador and oversee the company’s three retail showrooms in the San Francisco area, including its prominent flagship location on Market Street.
“McRoskey is a wonderful brand with enormous potential in the growing luxury sleep products category. As we continue to grow Pleasant in to a brand portfolio leader, we were looking for a unique luxury offering like this that we could market to select, high-quality retailers throughout the country,” said Rion Morgenstern, president and CEO of Pleasant Mattress. “The rich 120-year heritage of McRoskey gives us an enormous edge over other competitors who say they understand luxury craftsmanship. We will continue that legacy of quality, hand-craftsmanship, but broaden the number of products and its geographic reach.”
“I have known Rion’s father, Herb, for many years and have long respected the quality, service and family values of their company. Pleasant is a well-respected manufacturer, has a strong leadership team and I know they will support the brand. When I made the decision to transition out of manufacturing portion of the business, there was no better company to work with in my mind,” said Azevedo. “In the time we have been working together to plan for the transition and the future of our company, I have been excited about Rion’s vision and commitment to our customers and the opportunities for future growth.”
Pleasant is retrofitting a 25,000-square-foot building on its Fresno campus to handle the special manufacturing needs of the McRoskey brand. The new space will also include a showroom for national accounts to see the line.
McRoskey currently operates three retail showrooms, the Market Street flagship location, and one each in Palo Alto and San Rafael. Its current sales staff and customer service team will remain in place.