Gus Modern Partners with Pendleton Woolen Mills on Latest Collection

October 24, 2018  by Laurie Northington in Business Strategy, Designer Weekly, Industry   

This is the second time the companies have married their designs. The latest capsule collection features two Gus Modern Elk Chairs, each upholstered in their own distinctive Pendleton pattern.

The light, natural ash chair is upholstered in a design called Canyonlands Desert, and the dark, black ash chair is upholstered in a monochromatic pattern called Diamond River Tonal Charcoal. The sculptural frame of both chairs features precision‐cut, bent‐ply seat and back panels and is elevated by slender, powder‐coated steel legs.

“The Pendleton fabrics have elevated the aesthetic of our Elk Chairs in a fresh, modern way,” said David Podsiadlo, lead designer and co‐founder of Gus Modern. “Whether these chairs are destined for a lakeside cabin or downtown loft, the designs celebrate the perfect union of textiles and furniture.”

Pendleton has a legacy of designing graphic jacquard patterns, many of which are inspired by Indigenous and Southwestern motifs. For this collaboration, the Pendleton fabrics are produced by Sunbrella.