Daily News
From Home Furnishing Business
Fairfield Adds Durable, Modern Options to Benchmade Program
October 16,
2018 by Laurie Northington in Business Strategy, Industry
Fairfield has announced new additions to its Benchmade Program, providing durable furniture for all stages of life.
The program affords clients the ability to handpick every detail of a selection to ensure the perfect piece for any room. With the addition of durable, modern options, the program is designed to expand its reach to an active lifestyle and senior living clientele.
“The idea behind these new customization capabilities is to provide clients with beautiful furniture that can withstand the wear and tear of every life stages,” said Dixon Mitchell, president and chief operating officer. “By offering more durable, wear-resistant options, each benchmade product can now be a practical yet still stylish selection for anyone.”