Star International, Orient Express Rebrand as Essentials For Living

October 12, 2018  by Laurie Northington in Business Strategy, Industry   

The brand debut will occur this October High Point Market in each of the two Showplace showrooms 3148 and 1800.

Star International Furniture’s success began in 1977, focusing on the contemporary furniture world for over 40 years. In 2002 Star International added a sister brand Orient Express Furniture. Orient Express has continued to grow upwards for over 15 years and has been on the cutting edge of transitional furniture design. Merging Star International’s contemporary flare with Orient Express’ transitional style has been a goal for the company for many years.

“The merging of our brands is something we have been working to provide to our customers for a long time. We look forward to enabling each brand’s customers to shop the whole of our brand’s offerings from one webstore and one catalog. Our contemporary brand, Star International Furniture’s product is melding so well with our lifestyle brand, Orient Express that we couldn’t help but showcase them together! We found that our customers were doing the same and streamlining the process for them was the obvious choice moving forward,” said Anna H. Schweiss, vp of design and merchandising.

Based in Foothill Ranch, Calif., Essentials For Living operates two quick-ship warehouses on the East and West Coasts, and sells via its Retail Store dept., Designer Care dept., E-commerce dept., and Direct Container program.