Pottery Barn Kids Expands into U.K.

October 12, 2018  by Laurie Northington in Business Strategy, Industry   

Pottery Barn Kids U.K. presence includes ecommerce website, potterybarnkids.co.uk, offering a curated selection of home furnishings and textiles for baby and kids. In addition to the ecommerce site, Pottery Barn Kids will debut with retail presence in the U.K. beginning mid-October with branded shop-in-shops at John Lewis & Partners.

“Bringing our quality Pottery Barn Kids furniture, bedding and accessories to the U.K. is a proud moment for our brand,” said Jennifer Kellor, president, Pottery Barn Kids. “We design safe, functional and stylish products to create inspired baby and kids’ rooms, and our proprietary designs, responsible sourcing and manufacturing, furthers our commitment to create a healthier home, community and world.”

“Launching the Pottery Barn Kids U.K. ecommerce site and curated shop-in-shops with renowned retailer, John Lewis, provides U.K. customers the opportunity to celebrate the milestones and special moments of childhood with us,” Kellor added.

As part of its U.K. debut, Pottery Barn Kids will offer the exclusive West Elm x Pottery Barn Kids collection of nursery furnishings and décor. The collection brings together West Elm’s signature modern aesthetic and Pottery Barn Kids’ industry expertise and craftsmanship.

The shop-in-shops will feature a curated assortment of baby and nursery décor beginning mid-October at John Lewis shops at Oxford Street, Peter Jones and Stratford City and online at johnlewis.com. The Pottery Barn Kids and John Lewis partnership marks Williams-Sonoma Inc.’s second European wholesale venture with John Lewis following its launch of West Elm in 2015.