Daily News
From Home Furnishing Business
Bradington-Young Celebrates 40th Anniversary with Ruby Red Recliner Giveaway
October 10,
2018 by Jane Chero in Business Strategy, Designer Weekly, High Point, Industry, Market 
Luxury leather upholstery producer Bradington-Young is celebrating its 40th anniversary by hosting a sweepstakes for its dealers and interior design partners, offering a chance to win one of its limited-edition recliners during the High Point Market this week. The anniversary chair, a reclining version of a successful stationary club chair introduced in April, will be covered in ruby-red leather, symbolic of a traditional 40th anniversary gift.
“Our customers have made it possible for our company to thrive for 40 years, and this giveaway is an excellent way for us to thank them for all their support,” said Craig Young, president of Bradington-Young. “It’s also a terrific way to generate excitement for our product line, which continues to set the bar for luxury leather upholstery.”
The Jetson anniversary recliner features sleek arms, a low-profile seat and tall wood legs commonly found on fashionable stationary upholstery. “It’s a great example of our recent style direction for motion furniture,” Young said. “We’re showing that motion upholstery can be as fashionable as stationary upholstery.”
The recliner, which is covered in premium leather provided by supplier Moore & Giles, will be spotlighted at the entrance to the Bradington-Young showroom in space C-1058 in the International Home Furnishings Center. Contest entrants are invited to drop their business cards at the showroom for a chance to win. The winning name will be drawn at the close of the market. The winner does not have to be present at the drawing.