Art Van Debuts New Online Merchandising System

October 10, 2018  by Laurie Northington in Business Strategy, Industry   

The collections include casual, urban, farmhouse, modern, traditional, mid-century and are identified by easy-to-spot, color-coded tags. Shoppers can now easily select furniture and décor that reflect their unique tastes and preferences.

“Decorating a home should be an enjoyable and pleasurable experience for families,” said Ron Boire, president and CEO. “Art Van’s new lifestyle collections were created to help our customers eliminate confusion, save time and streamline their purchase decisions.”    

The new color-coded tagging system also indicates which lifestyle collections pair best together. For example, modern furnishings are ideal complements to the company’s mid-century and urban collections, while casual furniture pairs best with the retailer’s modern and farmhouse styles.  

For the first time in its 59-year history, the company is also carrying a wide selection of stylish and affordable accessories for the home, including rugs, lamps and artwork, as well as new flooring options and window treatments.

Art Van Outlet is further simplifying the selection process for shoppers. The department is offering lifestyle collection room packages that include a sofa, occasional furniture, five-foot by eight-foot rug, and two lamps available in three discounted price points.