From Home Furnishing Business
Nourison Unveils Florescence Collection by Lida Sherafatmand
2018 by Laurie Northington in Business Strategy, High Point, Industry, Market
Floor covering and home accents manufacturer Nourison will introduce its new area rug collection, Florescence, in partnership with internationally recognized fine artist, Lida Sherafatmand, at High Point Market.
The five designs, based on Sherafatmand’s original paintings, are titled “Angelic Night”, “When Miracles Happen”, “Pulses of Love”, “Internal World of Goodness”, and “Affinity”.
"I am thrilled to partner up with Nourison for the second year around, and see my signature collection titled ‘florescence’ transformed into beautifully crafted limited edition rugs. The florescence style of my art practice is partly rooted in my Persian heritage which have turned into stunning rugs crafted by Nourison. It reminds me of the lovely Persian carpets treasured as a warm piece of decor in central parts of our homes, having a status of luxury decor in the East and the West” said Sherafatmand.
The Florescence area rug collection will be available in standard sizes from 4x6, 5x8 and 8x10 with MSRP ranging from $779 to $2,679.