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From Home Furnishing Business

DHP Furniture to Showcase Nanobionic Technology in High Point Mattress Launch Event

DHP Furniture has announced that George Psipsikas, a pioneer in the development of Nanobionic technology, will headline its High Point Market launch event for the Signature Sleep Reset mattress line.

Psipsikas, CEO and co-founder of Nanobionic Group, will discuss the development of the patented Nanobionic technology and explain the health benefits when used as a mattress component.

The health-focused event, which also includes three short video presentations, begins at 9:30 a.m. Sunday, Oct. 14 in the DHP showroom on the 9th floor of the C&D Building. Healthy snacks, juices and smoothies will be available to the retailers, media, and bloggers in attendance.

“We’re putting the focus squarely on the importance of sleep at this event because that’s what our new Signature Sleep Reset Collection is all about,” said Nick Fiore, vp of sales, product and marketing. “The cutting-edge Nanobionic technology in the mattress layers helps soothe tired muscles, stimulate blood flow and improve recovery time.”

Nanobionic, which transforms body heat into invisible waves of energy called Far Infrared Rays that flow back into the body, has been widely used in performance apparel in recent years, but the DHP Furniture launch marks the first time the technology has been used in the Signature Sleep mattress collection.

The launch event will take place inside the revamped Signature Sleep display area within the company’s showroom. Renovations include new signage, mattress cut-away displays, digital screens and a variety of new educational materials explaining the benefits of Nanobionic. The event will be live-streamed on social media sites, using the hashtag #SignatureSleepReset.

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