SSB and Tuft & Needle Finalize Merger

October 1, 2018  by Laurie Northington in Business Strategy, Industry   

With the merger complete, SSB will begin integrating the direct-to-consumer features refined by Tuft & Needle across its household name brands: Serta, Beautyrest, Simmons and Tomorrow.

Customer-centric innovations will become the standard for the entire SSB house of brands. Additionally, value-add services will be developed and piloted for SSB’s key retail partners.

Tuft & Needle co-founders JT Marino and Daehee Park have been appointed to expanded roles within SSB: Marino was named chief strategy officer and Park was appointed chief growth officer. Both will report to Michael Traub, CEO of SSB.

“As the leader, we will drive the shift in our industry to one that listens to customers, meets their expectations, and truly serves them. We are excited to merge with Tuft & Needle to create the number one customer-centric sleep company with the broadest reach, best-in-class manufacturing and over 150 years of experience,” said Traub.

“We have opened a new chapter in the mattress industry. Over the coming months, we will begin to showcase to our customers and retail partners key changes in how we operate and go to market,” said Marino. “Also, we will offer retail partners new services and tools to support their success in the evolving market. SSB is clearly taking a strong industry-leading position by recognizing the future as delivering best-in-class experiences for customers wherever they choose to shop.”