From Home Furnishing Business
SureFit Home Décor Acquires Protect-A-Bed
2018 by Laurie Northington in Business Strategy, Industry
Home textile producer SureFit Home Décor has announced its purchase of Protect-A-Bed, Inc., a supplier of mattress protectors, sleep accessories and finished mattresses headed by CEO James Bell.
The acquisition of Protect-A-Bed will allow SureFit Home Décor to expand its presence into additional retail channels and offer new products to existing customers. It will also introduce the company’s existing collections to a new sector of consumers, further expanding SureFit’s global reach and market share.
“The Protect-A-Bed brand represents a significant addition to the current portfolio of home textiles products offered in our consumer and hospitality divisions,” said Jeffrey Werner, CEO of SureFit Home Décor. “James’ team has built a tremendous brand, and brings a strong passion and expertise in innovation and education to the mattress protection category. We are very happy to have them on board.”
Protect-A-Bed will remain headquartered in Wheeling, Ill. and maintain its commitment to its distinctive and patented product line.
“SureFit Home Décor is an ideal fit for the Protect-A-Bed brand,” said Bell. “The company’s focus on strong industry relationships and reputation for excellent customer service will allow us to offer Protect-A-Bed products to a significantly broader consumer base. SureFit is a leading player in home textiles with some of the strongest brands in the industry. The Protect-A-Bed team looks forward to working with Jeff and his team in their mission to take the company to an exciting new level.”