Bedgear: Forcing the Mattress Industry to Evolve

September 28, 2018  by Jane Chero in Business Strategy, Industry   

Engineered to optimize air flow and individual comfort, the M3 reinforces Bedgear’s belief that one size does not fit all. The M3 allows consumers to select their personalized ‘Performance Sleep System’ based on their body type and personal preferences.

Consumers can select their comfort choice with four options of individualized support ranging from very firm to very plush. The cover can be easily unzipped to reveal the independent suspension units that provide each individual’s perfect fit and the units can be changed throughout the lifetime of the mattress, adapting to the owners’ needs. It’s the first bed, the company says, with the ability to improve over time, components of the bed that have been designed to be modular in order to be maintained or upgraded during the life of the mattress.

“As the creator of Performance sleep, we are always looking to lead innovation by challenging ourselves, the industry and consumers to rethink sleep in a more practical way with products that allow deeper sleep and faster recovery so people can be more awake,” said Dr. Lorenzo Turicchia.

“This has been achieved in the M3 Launchpad, a product where we created several significant utility patents while under development in order to offer the world’s first Modular Sleep System with unsurpassed personalization, breathability and advanced functionality in every component,” Turicchia said.

The M3 features Air-X ventilated panels to keep air flowing, reduce heat build-up and allow the body to more easily regulate its temperature. The M3 is the company’s first mattress to come standard with the brand’s Ver-Tex Performance fabric cover, which provides a cool-to-the-touch feel and instant heat dispersal to shift excess warmth away throughout the night. Components can be easily recycled, reducing landfill waste.

“Before the M3, three was zero transparency into the inside of a mattress or even the industry at large. Consumers value transparency as seen in the shift to lead clean lifestyles. They can now sleep clean with the next generation of personalization and practicality that our industry needs and consumers deserve,” said Eugene Alletto, founder and CEO of Bedgear.

Each retailer receiving the M3 will expand the Bedgear footprint in its store to include the newly designed M3 Sleep Pod interactive experience. The semi-enclosed pod features a motion-sensor, which activates a video on the built-in screen that explains the build and features as soon as the customer lies down on the mattress. While the video is playing, the adjustable base within the pod takes the customer to a zero gravity position to demonstrate the M3’s flexible, yet durable build.

As part of the rollout, the M3 will be available at select retailers across the country including The RoomPlace and Mattress Warehouse. Prices start at $1,649 for a Twin XL.