Daily News
From Home Furnishing Business
Wayfair Introduces Showroom-Inspired ‘Greyleigh’ at Disruptive Prices
September 27,
2018 by Jane Chero in Business Strategy, Industry 
Wayfair, Inc. (NYSE:W) has unveiled Greyleigh, a Wayfair-exclusive brand of furniture and décor delivering sophisticated, sought-after looks and exceptional quality at disruptive prices. A first for the online destination, Greyleigh offers shoppers the same artisan-inspired furnishings and décor found in high-end galleries and showrooms without the mark-up associated with specialty retailers.
According to a press release issued earlier this week, Greyleigh draws from a classic color palette and features a natural blend of industrial, French country and modern styles. Designs are complemented by mixed materials, offering beauty as well as function.
“With Greyleigh, we are offering our customers an unprecedented opportunity to furnish their homes in a highly coveted, aspirational style at an attainable price point. We know shoppers are often inspired by the looks they see in showrooms and galleries but, ultimately come to Wayfair to bring their vision to life at a price they can comfortably afford,” said Steve Oblak, chief merchandising officer, Wayfair.
“For this exclusive offering we have thoughfully sourced furnishings and décor that even the most design-oriented shoppers will appreciate. We look forward to delighting customers with yet another exciting and unparalleled way to shop for their homes.”
Available only at Wayfair in the U.S. and Canada, Greyleigh features more than 2,000 pieces of furniture and décor for the entire home, including kitchen and dining, bathroom, baby & kids and teen.