Daily News
From Home Furnishing Business
MicroD and BDI Partner for Curated Brand Landing Page
September 27,
2018 by Jane Chero in Business Strategy, Industry 
MicroD, LLC, a leading provider of online product catalog solutions and digital brand visibility for the home furnishings industry, has developed a curated website brand landing page with BDI Furniture.
In an effort to simplify and improve the consumer online shopping experience and to maximize online brand visibility, BDI chose MicroD for the task.
BDI, an industry leader in high-end furniture design, wants to make it easy for retailers to promote and sell their products, and give shoppers the in-depth information they need when researching big ticket home furnishings purchases. Their partnership with MicroD does just that through the custom website landing page specifically focused on BDI merchandise.
The BDI brand defines the intersection of high-end, modern design with practical, everyday living. In an effort to more effectively promote the brand, the merchandise and its story, BDI is offering this landing page to their dealers through MicroD’s OmniVue website platform.
The carefully curated page displays three major categories to simplify the customer buying journey: Entertaining, Working, and Living. By personalizing the shopping experience with a dedicated page on retailers’ online storefronts, the BDI brand now stands out among other competing brands on websites across the country.
“BDI was looking for a partner that offered a creative, attractive, and intuitive way to present the BDI brand and give our retailers an off-the-shelf website tool to help them gain better visibility online. What we developed with the talented team at MicroD was just that,” said Dana Sciandra, digital marketing manager at BDI Furniture.
“Through close collaboration, we designed a landing page that includes rich blog content, clean navigation, beautiful imagery, and BDI-sourced videos to help the consumer learn more about BDI and interact with their retailer,” Sciandra continued.
“Because of MicroD’s ability to leverage digital assets across our collection of dedicated BDI dealers, Build Your Brand landing page program, through the OmniVue website platform, is able to promote a superb brand experience and presentation with aesthetic details, wood grains and finishes, and highly engineered functionality that defines the BDI brand,” explained Richard Sexton, chief product officer at MicroD.
“ This group of retailers also understands the importance of the digital customer journey as being consistent with the brand experience, so the brand landing page is a win-win situation for everyone."