From Home Furnishing Business
Villa by Classic Home Brings Textile Beauties to Outdoor
2018 by Jane Chero in Business Strategy, Designer Weekly, High Point, Industry, Market
Lifestyle brand Classic Home will debut its Villa by Classic Home outdoor pillow collection at the Fall High Point Market, Oct. 13-17, in response to both the outdoor category’s recent growth and their customers’ desire for designer level textiles for outdoor use.
The debut pieces and their patterns, a mix of classic diamond, colorful ikat, and timeless solid colors, were all designed with a mix and match philosophy in mind so that customers could create a visually coherent and completely customizable outdoor space. The pillows’ polyester fabric gives pieces their durability, allowing for easy cleaning.
“Our customers love our indoor textiles and want the same design choice, materials, quality, and attractive price point in an outdoor line,” said Linda Minjares, vp of textiles and rugs. “After a year of extensive development, we’re proud to debut a weather resistant, color fast outdoor collection that our customer can use to create inspired spaces outdoors.”
Answering the call of both market trends and customer’s needs, the pillows create inviting and complete outdoor spaces with a unique blend of durable fabric and colorful patterns. The collection can be viewed in IHFC, D443.