Daily News
From Home Furnishing Business
J. Banks Design Group, EJ Victor Partner on Luxury Furniture Line
September 26,
2018 by Jane Chero in Business Strategy, Designer Weekly, Industry 
High-end furniture manufacturer EJ Victor has partnered with J. Banks Design Group to develop a line of furniture that provides elevated, luxurious design for both residential and hospitality consumers. In their first-ever collaboration, The J. Banks Collection for EJ Victor will launch at the upcoming Fall High Point Market in the EJ Victor showroom.
Merging authentic craftsmanship and attention to detail, the 30-piece collection embodies luxury and easy elegance. The series features pieces that have been difficult to source, with an aim to fill in the gaps in both residential and hospitality design.
“Working on high-end residential projects and with leading hospitality brands, we consider every detail when creating an exceptional experience. As a result, we identified a void in the market for certain pieces that were both beautiful and functional, yet difficult to source,” says Joni Vanderslice, principal and founder of J. Banks Design Group, of the versatile line. “Each piece is designed with hospitality in mind, but distinct enough that clients will want them in their home, too.”
“We are constantly developing new collaborations,” said John V. Jokinen, president of EJ Victor. “The relationship with J. Banks Design provided a unique opportunity to work with an industry partner to further strengthen our ability to fill a niche for versatile pieces appropriate for both the hospitality and consumer markets.”
The line consists of 30 statement pieces, both case goods and upholstery, ranging from sectional sofas in a variety of upholstery finishes to a communal table cloaked in flat-cut mahogany. The collection represents a new wave of furniture that marries traditional and contemporary lines, a variety of finishes and fabrics which all capture the essence of luxury in the home with the high performance needed for hospitality spaces.
Pieces of note include: the Royer Bunching Tables which can be grouped to create a large coffee table area or dispersed and used as occasional or end tables, and the Gorman Sectional Sofa, with its sleek lines and gentle price-point, and multifunctional design featuring a solid back and sides that are wide enough to use as additional casual seating.
The collection will launch in the EJ Victor Showroom, 116 S. Lindsay St, High Point.