Surya Kicks-Off ‘Surya Spaces’ for Design Inspiration

September 26, 2018  by Jane Chero in Business Strategy, Designer Weekly, Industry   

The three-tiered initiative includes a quarterly printed look book, an online photo gallery and a compilation of emerging lifestyle trends, which collectively, create a robust inspirational design resource.

The quarterly look book is filled with Surya’s photography displaying new and top-selling Surya accessories, while the online inspirational gallery aggregates social media images shared from around the globe using the tag @suryasocial or the hashtag #suryaspaces. Surya handpicks the gallery images to ensure product accuracy and labels them by product name and style for easy indexing. The images link back to the original posts’ social media accounts to provide the design and photography credit deserved.

The Surya Spaces images provide additional color, design and size context for Surya accessories, while also showcasing customer projects and promoting their businesses.

"In our industry, being creatively inspired and fashion forward are paramount to business success," says Satya Tiwari, president of Surya. "As a design-centric company, we love seeing the inspired environments our customers create using Surya accessories. Through Surya Spaces, we are fueling our collective creativity with exceptional design projects and concepts that include our accessories. Customers can check in daily for new content that is sourced from around the world and is – most importantly – easily accessible through our company’s versatile product offering.”

The photo gallery is expected to serve as an ongoing, real-time source for the Surya design team to use for identifying upcoming lifestyle trends and product design inspiration.

On October 2, visitors can log on to surya.com/suryaspaces to see which trends will go live for the Fall season.