Nourison Introduces PhotoReal Digital Printed Rugs at NY Home Fashions Market

September 25, 2018  by Jane Chero in Business Strategy, Industry   

The PhotoReal digital printing technique is being launched with two accent rug collections, Watercolor and Darien, and the La Reve area rug collection. Watercolor features vivid abstract and floral designs and Darien centers on traditional patterns. La Reve focuses on vibrant and vivid abstract watercolor designs.

New from Casa Bella’s dyed coir doormat collection are bright pineapple, watermelon, flamingo, and tropical floral designs. Additional designs include Americana, nautical, beach, birds and butterflies and greetings.

New area rug collections include Jubilant and Radiant. The Jubilant Collection rug designs range from dramatically distressed color effects and ornate European damask and forest-inspired designs, to interlocking and lantern trellis patterns in pastel shades of pink, blue and grey. The Radiant Collection features a silky texture and vintage vibe with distressed designs ranging from Persian and Moroccan patterns to contemporary abstracts in ombre colors.

The company is also featuring new designs added to Ankara Global that include new distressed brushstrokes and abstract painterly designs, and Waverly Sun n’ Shade area rug collections with bold stripes, flamingo and floral designs. Mina Victory Home Accents showcases new polyester and cotton pillows in Celadon, including shag and basketweave styles.

Nourison’s New York showroom is located at the 295 Fifth Avenue Textile Building.