From Home Furnishing Business
Rugs America Partners with Cosmopolitan for New Collection
2018 by Laurie Northington in Business Strategy, Industry
Area rug resource Rugs America has signed a licensing agreement with Cosmopolitan to design original rugs for CosmoLiving, the home brand created to give millennials the ability to accentuate their homes with affordable pieces that call out to their personalities.
With over 100 styles and more in the works, the designs from Rugs America are a culmination of a year’s work behind the scene to create original pieces from scratch and perfect the packaging.
"RugsAmerica sees Cosmopolitan as being a trend creator for today's Millennial Consumer,” said Ariel Hakimian, vp of Rugs America. “CosmoLiving has given us the opportunity to showcase our expertise in floor coverings while giving the CosmoLiving Brand a high-fashion aesthetic that is fun yet affordable."
The CosmoLiving collection "draws inspiration from the latest runway styles and on-trend designs to ensure the collection is as beautiful as it is functional." Rugs America prides themselves as standing at the forefront in floor fashion versatility.
The collection can be found exclusively on Wayfair, www.wayfair.com/cosmoliving.
According to Liza Lefkowski, head of brand, creative & curated experiences, the collaboration with Cosmopolitan "showcases an innovative shopping experience that makes it easy and fun for customers to find exactly what they want through stunning photos, detailed product reviews and more."