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            Purple Files Patent, Introduces New Technology  
        
        
            September 11,
            2018  by  Laurie Northington in Business Strategy, Industry 
   
        
        
Purple Innovation, LLC (NASDAQ: PRPL) has announced the formal filing of its 103rd patent, following a leak of internal documents revealing details of its latest comfort tech creation. 
   The patent filing addresses technology and intellectual property associated with an invention designed to increase and deepen sleep named The SKWARE. The new innovation was designed to soothe the mind and maximize comfort, providing relief from the "Sunday Scaries," defined in the patent filing as "...the feeling we all get when the weekend is over and the dreaded work-week lies ahead."
Developed in partnership with noted sleep gurus Geno and Quirky Purple, The SKWARE is the latest project from the company's secretive Advanced Slumber Development lab. The patent documents span 19 detailed pages of technical schematics, stock photo collages, arcane diagrams and sleep philosophies. To obscure certain trade secrets, several pages are redacted and written in Greek.