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From Home Furnishing Business

Talalay Global, Pillows Featured on Episode of Treehouse Masters

Latex foam producer Talalay Global has provided its luxury pillows for television show “Treehouse Masters” and will be featured on the Sept. 14 episode.

The company, the only U.S. producer of Talalay latex pillows, mattresses and related sleep products, shipped Talalay Latex pillows to treehouse builder Pete Nelson and his team, who used them to put the finishing touches on the treehouse’s two bedrooms in Chelsea, Ala. The results of their work will be seen during an episode of “Treehouse Masters” that premieres Sept. 14 on Discovery’s Animal Planet at 8 p.m. Eastern time. It will be repeated at 11 p.m. Eastern time the same day, and additional replays will be scheduled throughout the year.

“There was a nice irony in this opportunity. Since latex sap is derived from the rubber tree, it made sense to place our products in a treehouse – albeit a very luxurious treehouse,” said Marc Navarre, president and CEO of Talalay Global. “This is an important reminder of the natural base and attributes of our products. The popular television show is a nice opportunity for us to promote our brand to a broad base of consumers. It is not only helpful to our company but to the many retailers carrying our products.”

The treehouse containing the Talalay Latex pillows has been dubbed a “stylish super spy treehouse” by Nelson because it includes several hidden passageways and secret rooms.

Nelson, nicknamed the “tree whisperer,” has built nearly 100 treehouses since the show debuted in 2013, ranging from multi-bedroom units complete with electricity and plumbing to simple one-room lofts. The reality show chronicles Nelson and his team of designers and carpenters as they battle the weather and sometimes dizzying heights to complete their over-the-top projects.



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