Pottery Barn Launches Harry Potter Collections Across Three Brands

September 4, 2018  by Laurie Northington in Business Strategy, Industry   

The partnership has expanded across all three brands and into new product categories, including furniture, textiles, decorative accessories, entertaining essentials, gear, holiday décor and gifting. Drawing inspiration from the beloved characters, symbols and spells, the collections feature signature Harry Potter references and true-to-movie details designed to delight fans of all ages.

“We are thrilled to continue our partnership with the Harry Potter franchise and embark on a new chapter that includes Pottery Barn and Pottery Barn Kids,” said Jennifer Kellor, president, Pottery Barn Kids and PBteen. “Last year’s PBteen Harry Potter Collection gave our customers the ability to bring home special, one-of-a-kind pieces inspired by the Harry Potter films and this year we’ve expanded into new designs and product offerings inspired by the beloved world.”

The collection from Pottery Barn Kids encompasses bedding and decorative accessories adorned with true-to-movie icons. Standout pieces include a life-sized Hogwarts Express Train Bed, modeled after the iconic steam train, a gold painted Hedwig Side Table, and a plush Buckbeak Rocker. The first nursery and kids’ room each feature a deep, fall color palette. The corduroy Patchwork Quilt, Quidditch Shaped Pillow and Hogwarts Crest Pillow are each designed with iconic references from Harry’s days at Hogwarts School of Witchcraft and Wizardry. The second kids’ room incorporates dusty blue and cream tones, featuring magical creatures woven into bedding, and designed with gold detailing.

Influenced by Harry’s adventures as a teen wizard, the collection for PBteen builds upon the first PBteen collection, drawing inspiration from the Hogwarts houses, as well as the game of Quidditch. The first room is designed with a neutral gray color palette, with bedding that includes a patchwork Quidditch Quilt and black-and-white Etched Scenes Sheet Set. Velvet House Crest Beanbags are available with Gryffindor, Slytherin, Hufflepuff or Ravenclaw crests and colors.  The second room incorporates a cool color palette of mint, ivory and gold. The Golden Snitch Table Lamp and Clock, Phoenix Floor Lamp and Quidditch Hoops Jewelry Holder combine the whimsical form of Harry Potter icons with functionality.

The collection from Pottery Barn focuses on entertaining and includes glass House Crest Tumblers, a velvet Table Throw embroidered with patches and tassels, and stamped brown leather House Crest Coasters, allowing guests to choose their favorite house for game nights or dinners. Additional imaginative tabletop pieces include the Sorting Hat Quad Server, with house animals etched into the base of the bowl, and the Golden Snitch Tidbit Bowl, designed with small figural wings.

Spanning more than 100 pieces in the collections, Harry Potter for Pottery Barn, Pottery Barn Kids and PBteen is available now online at each brands’ website, potterybarn.com/harrypotter, potterybarnkids.com/harrypotter, and pbteen.com/harrypotter.