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From Home Furnishing Business
Australian Designer Truly Truly to Turn “Das Haus 2019” on It’s Head
August 29,
2018 by Jane Chero in Business Strategy, Designer Weekly, Industry 
Every year, the international interiors show, imm cologne, presents a different, personal vision of contemporary living, created by hot young designers and design teams from around the world. For 2019 the guests of honor for “Das Haus 2019” will be Australian designer duo Truly Truly.
The “Das Haus – Interiors on Stage” installation simulates a residential house at the international interiors show imm cologne. The “Das Haus Interiors on Stage” is constructed and fully furnished in accordance with the plans of the nominated designer.
The furniture, colors, materials, lighting and accessories are also selected by the designer, rendering the finished house an individual, integrated configuration of interior design. The project thereby deals not just with contemporary furnishing trends but also with people’s aspirations as well as social change.
With the appearance of Truly Truly in Cologne, the spotlight turns to a studio that is still very new on the scene and whose origins cannot be clearly defined, either in terms of nationality or discipline. Kate and Joel Booy – both born in 1981 – are a couple from Brisbane, Australia, who met when studying graphic design at Queensland College of Art, Griffith University. In 2010, after a few years of working and teaching, they moved to Europe. Following Joel’s degree in product design at the prestigious Design Academy Eindhoven in the Netherlands, they founded their studio Truly Truly in 2014, near the port of Rotterdam. The name is supposed to serve as a reminder to do things properly, honestly and skillfully, and not to lose your own way.
Since then, the duo have distinguished themselves not only in their work for institutions such as the Nationaal Glasmuseum in Leerdam and the TextielMuseum in Tilburg, but also through a series of exceptional products for brands like Tacchini Italia, Dexter, IKEA and Rakumba. Truly Truly designs products and objects for interiors, lighting, textiles and spaces.
“With Studio Truly Truly, we have secured representatives of the younger design generation who are just as multicultural as they are interdisciplinary,” comments Dick Spierenburg, Creative Director of imm cologne. “I’m afraid they’re going to turn 'Das Haus' on its head! But that’s exactly what we want: to always open new perspectives on living options.”