Daily News
From Home Furnishing Business
MicroD, Baker Interiors Partner for 3D Catalog
August 29,
2018 by Jane Chero in Business Strategy, Designer Weekly, Industry 
MicroD, a technology developer and leading provider of 3D product visualization solutions for the home furnishings industry, has partnered with Baker Interiors Group on a digital initiative to create 3D product models and images of products in its current catalog, using MicroD’s OmniVue XR services.
Baker challenged MicroD with a high-priority project aimed to support one of its key overseas customers. MicroD produced and delivered the solution creating 3D upholstery and casegood product models using their proprietary process within a fraction of the time it would have taken Baker through alternative methods.
MicroD's Vice President of Operations, Keith Johns explains, “Our extremely skilled group of 3D Modelers utilizing our innovative and proven proprietary process are conditioned to push the envelope on process efficiencies and ways to shorten the project output cycle. We’ve created a team-based structure that is the most effective in the Home Furnishings industry.”
“By leveraging our agile based product development methodology combined with our experience, proprietary process and software tools, in addition to having the full support and responsivenss from the team at Baker, our team was able to meet the goal of consistent volume of products delivery under a tight timeline,” Johns continued.
Each 3D model must be carefully crafted to articulate the wood, fabric and lighting intricacies that a customer expects to see on a real, physical piece of furniture. Chief Product Officer at MicroD, Richard Sexton, emphasizes that “the Baker name is synonymous with heirloom quality furniture, and we are delighted that MicroD was able to create 3D models capturing all of the details, from hardware to rich wood finishes, that define this high-end collection.”
This sentiment was echoed by Baker’s communications manager, Andrew Burkhart, “MicroD really impressed us with the quality of the 3D models and their exceptional project performance. We are even more confident in our decision to partner with MicroD as our provider for digital asset creation.”
MicroD will continue to develop the full catalog of current Baker products and update their 3D model library with new items as they are released. The partners have already discussed future plans to implement additional online product visualization software tools.