Flexsteel Marks 125th Birthday with Built for Life Sweepstakes

August 29, 2018  by Laurie Northington in Business Strategy, Industry   

Now through Sept. 30 contestants can enter at www.flexsteel.com/builtforlifesweeps. Following the close of the sweepstakes, the company will select one winner and buy their Flexsteel room up to a $5,000 U.S. retail value.

The company began in 1893 and was originally known as Rolph & Ball Furniture. Since 1936 Flexsteel has been headquartered in Dubuque, Iowa. Expanding its reach over the years to include six North American furniture manufacturing sites, five distribution centers, two office sites, a fleet of trucks and a robust global supply chain, Flexsteel now has over 1,500 employees worldwide and is continuing to grow as the market responds to their products.

“I’m often asked how Flexsteel continues to grow and thrive," said Karel K. Czandern, president and CEO. “Essentially, it’s central to our DNA as a company. Our success transcends generations of dedicated people, including our associates, our customers and our suppliers.”

Flexsteel’s 125-year journey is characterized by design and innovation. One of the first brands in the mid-century modern furniture era, the Thunderbird sofa is still requested by consumers and can be found selling for many times the original value in online forums via third party mid-century modern fans. The company’s products have also been featured in major motion pictures, and as prizes on game shows. Flexsteel Recreation furniture has outfitted tour buses for celebrities, musicians and proud RV owners for decades.

The company is further committed to making 2018 a milestone year with the planned opening of a new manufacturing facility in Dubuque, Iowa to support continued growth. This site will continue to produce Flexsteel’s iconic Blue Steel Springs, the heart of Flexsteel upholstered seating comfort and quality.