Daily News
From Home Furnishing Business
Casper Widens Reach to Bedroom Furniture
August 28,
2018 by Laurie Northington in Business Strategy, Industry 
Online mattress retailer Casper recently launched a line of bedding products and minimalist furniture to build upon the success of its mattress collection, according to a report from Fast Company.
In the report, Co-founder Jeff Chapin, said “There’s no question that where we started was the absolute simplest place we could ever be. We had a three-page website that sold one product in six sizes. We’re still pushing for simplified choice, but our mission is around getting people better sleep, and I don’t think we can do that with just one product.”
Read the report here.