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From Home Furnishing Business

Sunbrella Pairs with Mitchell Gold + Bob Williams, 1st Co-branded Collection

Textile leader Sunbrella has partnered with home furnishings brand Mitchell Gold + Bob Williams for a new co-branded collection, debuting in stores and marketing efforts this month.

"Designed with families in mind, the Mitchell Gold + Bob Williams collaboration with Sunbrella encourages people to live comfortably and fearlessly put their feet up without compromising on style or quality," said David Swers, president of Glen Raven Custom Fabrics. "Pairing our soft, high performance fabrics with their iconic furniture design was an easy decision, and it will present beautiful, robust design options for fans of both brands."

Mitchell Gold + Bob Williams sought to create a collection that could stand up to a spirited life, from dogs to children to rowdy game day fans. Sunbrella performance fabrics are soft to touch while remaining stain-resistant, easy-to-clean and durable.

"In addition to this being a perfect marriage with our comfortable family- and pet-friendly ethos, it's something Bob and I love personally," said Mitchell Gold, co-founder and chairman of Mitchell Gold + Bob Williams. "We both entertain at home often, and fabrics like Sunbrella make get-togethers even more relaxing." 

The collection offers an expanded selection of Sunbrella performance fabrics from a spectrum of colors and patterns, in rich textures that are soft to touch. 

"We're excited to bring this concept of the convergence of style and function to life through the fall season and beyond," said Tom Notaro, director of indoor markets for Sunbrella. "Mitchell Gold + Bob Williams is known for its high-design, high quality craftsmanship. Now, consumers can expect that same superior furniture and not worry if they spill on it. Ultimately, it's about creating a world where design lovers can really live in their homes without fear of concessions in style or quality."







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