Design Viewpoints Series Sessions Set for HP Fall Market

August 15, 2018  by Jane Chero in Business Strategy, Designer Weekly, High Point, Industry, Market   

The Design Viewpoints Series sessions are free and open to all interior designers, retailers, and other Market attendees with a valid Fall Market pass. Designers can earn up to 0.3 IDCEC-approved continuing education units (CEUs) through the series.

Three thought-provoking seminars led by design industry experts will include a conversation on the current state of the interior design industry and where it’s headed, a panel discussion on the technology tools available for design firms and an overview of health and wellness for the home, including how to sell it to clients.

“Our all-star line-up of industry experts discussing relevant, business-focused topics should yield a plethora of useful and actionable takeaways for designers attending Fall Market’s DVS sessions that they can begin applying to their individual businesses immediately,” commented Tom Conley, president and CEO of the High Point Market Authority.

“At ASID, we believe that design impacts lives. In order to create meaningful change in the built environment, designers must acquire the business knowledge to sustain growing and resilient firms,” said Randy Fiser, CEO, ASID. “We selected the topics for the Design Viewpoints Series to assist the design community in gaining that imperative business acumen while positively impacting the lives of their clients.”

Topics and speakers include:

Saturday, Oct. 13

12 p.m. – 1 p.m.

The Interior Design Industry: The New Business as Usual

Speakers – Julia Noran Johnston, president, Business of Home (moderator); Justina Blakeney, founder, Jungalow; Kerrie Kelly, creative director, Kerrie Kelly Design Lab; Noa Santos, CEO and founder, Homepolish; Kimberley Seldon, principal interior designer, Kimberley Seldon Design Group

The interior design industry is evolving, from online design services, to products widely available to consumers. The new business as usual is in a continuous state of change and your business must adapt. Designers need to consider new approaches to reposition their value and gain a competitive edge. Led by Julia Noran Johnston of Business of Home, this moderated discussion will bring together the perspectives of Justina Blakeney, Kerrie Kelly, Noa Santos, and Kimberley Seldon to discuss how they are adapting to the new business as usual. Presented by the High Point Market Authority and ASID. Complimentary boxed lunch provided. 0.1 IDCEC-approved CEU.

Sunday, Oct. 14


12 p.m. – 1 p.m.

Tech Tools: Reviews from the Designers Who Use Them


Speakers – LuAnn Nigara, co-owner, Window Works, Host, A Well-Designed Business (moderator); Kelli Ellis, principal, Kelli Ellis Designs; Phyllis Harbinger, founder and principal, Design Concepts/Interiors; Corey Damen Jenkins, principal & CEO, Corey Damen Jenkins & Associates; Laura Thurman, interior designer, TDS-Thurman Design Studio


Learn about the technology tools peer designers use to make their businesses more productive and to effectively manage clients. In this panel discussion, LuAnn Nigara of A Well-Designed Business will ask our panel of design leaders including Kelli Ellis, Phyllis Harbinger, Corey Damen Jenkins, and Laura Thurman to provide their approach to evaluating the best software options for their businesses. Leave with the factors you need to consider when evaluating your software options. Complimentary boxed lunch provided. 0.1 IDCEC-approved CEU.

Monday, Oct. 15

12 p.m. – 1 p.m.

Wellness in the Home: How to Sell Healthy Design

Speakers – Sarah Walker, founder and editor, The Curated House (moderator); Jennifer Jones Condon, senior market editor, Hearst Design Group; Blanche L. Garcia, principal, B. Garcia Designs; Young Huh, principal and founder, Young Huh Interior Design; Lisa Kahn, lead designer & CEO, Lisa Kahn Designs; Richard Ouellette, president, Les Ensembliers

“Wellness” is much more than a buzzword in the design industry. It is an essential component to creating spaces that are beautiful and have a positive impact on occupants. Become an industry leader by learning to sell healthy design to your clients, elevating the value of the services you provide. Led by Sarah Walker of The Curated House, panelists include Jennifer Jones Condon, Blanche Garcia, Young Huh, Lisa Kahn, and Richard Ouellette. These design leaders will provide their perspectives on wellness in the home by showcasing key projects. Complimentary boxed lunch provided.

0.1 IDCEC-approved CEU.

Additional details about the Design Viewpoints Series can be found at www.highpointmarket.org/events/design-viewpoints-series.