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From Home Furnishing Business
Two Textile Giants Partner, Creating Iconic Fabric Collection for Fall ’18
August 15,
2018 by Jane Chero in Business Strategy, Designer Weekly, Industry 
Luxury performance textiles and accessories company Perennials Fabrics, has announced the debut of Perennials by Morris & Co., a new collection of solution-dyed acrylic fabrics featuring designs from William Morris, one of the most influential figures of the British Arts and Crafts Movement. Morri’s original company was founded in Britain in 1861 and became known for exquisite patterns and wood block prints.
The collaboration between Perenials and Morris & Co. feature iconic patterns interpreted into seven innovative fabric qualities— Strawberry Thief, Branch, Rosehip, Bachelors Button, Marigold, Poppy and WillowBough—while also debuting four qualities inspired by Morris’ intrepid ethose—Ascot Stripe, Piccadilly Stripe, Jaunty and Blurred Lines. The collection unveils four new colorways including Spearmint, Zephyr, Blue Moon and Peppercorn, updating historic styles with a fresh color palette.
“William Morris had a passion for experimentation and creating beauty through art, so partnering with a company like Perennials that is known for pushing the boundaries of performance technology is a dream,” said Eleanor Walton, licensing designer at Style Library. “We are thrilled to see William Morris’ original designs transformed into exquisite livable fabrics that can be styled indoors or out.”
In addition to patterns that highlights traditional British patterns and Morris’ original designs Perennials introduces three new stripe offerings and one new texture influenced by Morris’ style. Ascot Stripe is a refined small scale stripe, Piccadilly Stripe features a linen look with repeating pinstripe detail, Blurred Lines has an indulgent chenille quality and traditional ticking stripes, and Jaunty which boasts a barely-there chenille quality with an aged look, available in five soft hues.
“With a rich history of our own, we are pleased to partner with a heritage brand like Morris & Co.,” said Ann Sutherland, CEO of Perennials and Sutherland. “We consistently look to the past for inspiration when designing Perennials fabrics, so it has been a pleasure to transform William Morris’ literal designs into performance luxury fabrics.”
Woven from solution-dyed acrylic yarn, Perennials’ fabrics and rugs are also fade-, mildew- and UV-resistant. They are also bleach cleanable and feature Perennials’ Nano Seal finish for extra protection from the elements and repeated washings.
To view the full collection, go to www.perennialsfabrics.com.