Daily News
From Home Furnishing Business
Wayfair Introduces Mixed Reality Commerce Experience, Magic Leap
August 13,
2018 by Laurie Northington in Business Strategy, Industry 
Wayfair Inc. (NYSE:W) has launched its mixed-reality (MR) commerce experience on Helio, the first-ever spatial computing web browser by Magic Leap.
The immersive shopping experience brings the search and discovery of furniture and décor off the screen and into the home, allowing shoppers to browse their favorite products and bring them to life in their physical space.
The web-based MR commerce experience is now available on Magic Leap One, Creator Edition.
“Since day one, Wayfair has been committed to transforming the shopping experience for home – reimagining what’s possible in a category that is driven by visual imagery, inspiration and discovery. To that end, we’re constantly innovating to create an experience that allows our customers to find and engage with their favorite furniture and décor products in new and exciting ways,” said Steve Conine, co-founder and co-chairman. “Together with the MR experts at Magic Leap, Wayfair has developed a completely new way to shop for home with a spatial browsing experience that will shape the next evolution of retail.”
Shoppers can launch Helio within Magic Leap One, Creator Edition, place the browser anywhere in their space, and then launch Wayfair’s MR experience with just one tap. Browsing an array of furniture and décor, shoppers can interact with and view products up close, then pull their favorite items into their physical space, where they transform into true-to-scale, 3D products. Shoppers can then move and rotate the products and experiment with different looks and layouts to design their entire space.
“As the leader in home, Wayfair has always been on the forefront of introducing next-generation technologies to our millions of customers,” continued Conine. “With Magic Leap, we are setting a new precedent for a truly immersive shopping experience leveraging the power of mixed reality and the ease of web.”
The Wayfair MR experience, powered by Helio, will be a featured bookmark that will ship with Magic Leap One, Creator Edition. Additionally, shoppers can find the Wayfair MR experience by visiting next.wayfair.com in the Helio browser.