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From Home Furnishing Business
Start-up Gjemeni Launches Furniture-in-a-Box Collection
August 3,
2018 by Laurie Northington in Business Strategy, Industry 
Gjemeni, a direct-to-consumer furniture start-up, has added to the growing furniture-in-a-box industry with the launch of its versatile couch.
The couch is engineered to adopt more than a dozen different positions for unprecedented levels of comfort, convenience and flexibility. Its design includes attention to detail such as convenient, built-in charging ports.
According to the company, the brand was conceived with a mission to create new standards in design and value for how we chill, cuddle, nap, sleep and dream big. Beyond ergonomic and lifestyle benefits, Gjemeni incorporates a stainless steel frame and is built to the highest standards of manufacturing integrity.
"When you think about it – other than from a design standpoint – the couch hasn't fundamentally changed in decades, if not a century," said Sean Pathiratne, CEO of Gjemeni. "We are re-engineering the entire couch experience – taking a fresh look at the greatest challenges of living, sleeping and being in the modern world."
Gjemeni furniture has been built with comfort top-of-mind; it uses layered memory foam, bonded leather and temperature shield technology to protect against uncomfortable hot spots.
It requires no tools for set up – in just four clicks and a flip, the sofa is ready for use. Available in four colors (black, red, white and mocha), the company additionally offers a matching chair and ottoman for a complete set.
In addition to the complimentary white glove delivery provided, the company offers a 120-day money back guarantee, inviting consumers to try the furniture risk free. The couch, chair and ottoman are available for $999, $599 and $299 respectively, with financing options available through Affirm.