Seasonal Living Launches Digital Lifestyle Magazine

August 1, 2018  by Jane Chero in Business Strategy, Designer Weekly, Industry   

Bringing the full experience of the brand to life through images, videos and sound, the content covers a wide range of topics from decor and entertaining to food and travel, offering inspiration for consumers who love all aspects of indoor and outdoor living.

Understanding that consumers have interests other than home décor and design inspired Seasonal Living to create the digital magazine. Seasonal Living tested the market through the use of social media, posting lifestyle images that are of interest to those who enjoy spending time outdoors year-round. After the social media testing proved to have strong success rates, Seasonal Living decided to enter the online publishing business.

With Seasonal Living’s focus on B2B sales, the new magazine aims to further support their relationship with retailers and design specifiers. Links in the magazine will redirect readers to the new “Find a Retailer” feature on Seasonal Living’s website, connecting consumers directly with retailers and design specifiers. 

CEO, Gary Pettitt said, “Due to rapidly increasing fragmented distribution channels, we recognized the need to develop strategies that better support our existing customers while also raising our brand profile to end consumers, thousands of whom are already interacting with us on social media platforms. The result is the introduction of a beautiful consumer focused lifestyle magazine that connects end consumers with strong interests in home décor, food, entertainment and travel by introducing them to our important retail and design specification customers.”

The Seasonal Living lifestyle encompasses discovering off the beaten path locations, experimenting with new recipes using in-season ingredients and exploring new ways of seasonal entertaining outdoors.

To view the digital edition, click here.