Customatic Updates FeatherLite with New Design Options

August 1, 2018  by Laurie Northington in Business Strategy, Industry   

The adjustable bed base, crafted with lightweight material to make it easy to ship, will give retailers and consumers the ability to tailor design the base to their tastes.

“We unveiled FeatherLite in January with great success, and the resounding message was that options that allow for consumers and retailers to design their own look would be a strong selling point,” said Phil Sherman, president. “We’ve engineered every angle of this adjustable bed base so that each element can be designed from the leg style, to the finish to the color and pattern of the dura-mesh fabric. It’s a gamechanger in the adjustable base business as the category continues to appeal to a more style conscious consumer.”

Priced to retail from $999 to $1,999, FeatherLite’s Custom options include six leg choices, more than 50 mesh colors and patterns and 170 different powder-coat finish colors.