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From Home Furnishing Business
King Koil Introduces Adjustable Base Program
August 1,
2018 by Laurie Northington in Business Strategy, Industry 
Mattress manufacturer King Koil has announced the development of a three-model, power adjustable base program, offering a total sleep system to consumers.
“The adjustable sleep category continues to grow within the industry, and the overall health benefits of adjustable bases are undeniable,” said David Binke, CEO. “We see a great need within the industry for a total sleep system that marries the base with the mattress for seamless functionality.”
The International Chiropractors Association (ICA) endorsed adjustable bases and studies have shown adjustable bases help relieve pressure on muscles and joints, reduce snoring and acid reflux, and helps with easier breathing.
King Koil’s adjustable base lineup features three models priced to retail from $1,299 to $1,999 in queen. Designed with a good-better-best story, the models deliver a mix of technologies from Bluetooth connectivity that activate the base motions through a smart device app, USB charging ports, dual massage and more.