Daily News
From Home Furnishing Business
HPMA Teams Up for New Product Premiere, Fall Market
July 31,
2018 by Laurie Northington in Business Strategy, Industry 
The High Point Market Authority (HPMA) has joined various design industry experts and exhibitors for its New Product Premiere program, focusing on new products being debuted at Fall Market, Oct. 13 -17. The program will give attendees a sneak peek of what to expect at the October show.
Now accepting new product images from exhibitors, the program will include Twitter Chat, special Pinterest boards highlighting submitted images and top picks, a preview from the 2018 Style Spotters team, highlights from popular online design publications and trend forecasting experts and a special “Exhibitor New Product Picks” section of highpointmarket.org.
The Twitter Chat will take place on Wednesday, Sept 5 at 6 p.m. The 2018 Style Spotters team will host the chat in conjunction with Studio M, one of Florida’s leading interior design firms and the home for Style Spotter Emeritus Michelle Jennings Wiebe, ASID.
The online discussion of new products and current trends is designed to connect hundreds of buyers and designers with Fall Market product insight while generating millions of impressions to more than 350,000 Twitter accounts. To join the chat, follow #HPMKT on Twitter for the hour-long preview.
Followers of the official High Point Market Facebook, Twitter and Instagram accounts will soon begin viewing sneak peeks of products being submitted for the New Product Premiere program. The Twitter Chat will include a link to special Pinterest boards featuring submitted images and top picks. Following the chat, the Style Spotters will develop a preview article based on their top picks.
“This program never fails to take the excitement level for the upcoming Market to another level. It’s hard not to get excited when you get a peek of all the new products you’ll experience in High Point,” said Tom Conley, president and CEO of the High Point Market Authority. “It’s also an excellent marketing and relationship building opportunity for our exhibitors with the potential of ten million eyes on their newest products.”