E.S. Kluft, Aireloom Adds Platinum Preferred Collection

July 27, 2018  by Laurie Northington in Business Strategy, Industry   

Featuring the company’s signature Pacific Plaid  cotton border, the eight-bed collection offers a design featuring Tencel  multi-stretch and knit ticking with a soft hand for added comfort.

“The entire collection represents the California aesthetic that we’ve built the Aireloom brand on,” said David Long, vp of marketing. “The collection is inspired by the simplicity and elegance of California living and delivers on our promise of delivering incredible craftsmanship and attention to detail in our designs.”

The new collection is built on the company’s patented Aireloom Lift, which elevates and supports the body through adaptive layers of comfort. In addition, the eight mattresses feature Pocket-Flex coils, CelsionPlus Talalay Latex and eight pounds of cotton upholstery.