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From Home Furnishing Business
King Koil Introduces Copper-Infused Technology, LV Market
July 27,
2018 by Laurie Northington in Business Strategy, Industry, Las Vegas, Market
Mattress manufacturer King Koil has expanded its World Luxury Intimate collection with the addition of five models featuring copper-infused technologies, designed to create a hypoallergenic, cooler sleeping environment and conforming support for proper night time sleeping posture.
The new models, with retail price points starting at $1,399 in queen set, will be showcased in King Koil’s Las Vegas Market showroom, space A-538, from July 29-Aug. 2.
In addition to the copper-infused components and King Koil’s exclusive Perfect Contour Reaction coil system, the models feature a mix of copper-infused Talalay latex and a layer of copper-infused memory foam. According to the company, when the mattress is compressed, the copper ions dissipate heat away from the body, creating a cooler sleeping environment.
“By adding copper-infused technologies, we’ve made a popular mattress collection an even better value,” said David Binke, CEO. “Not only does it deliver enhanced cooling properties, copper is also anti-microbial, which prevents the growth of bacteria, mold and mildew.”
Immediately below the sleeping surface of the new $1,999 Euro Top, is a layer of encased micro-coils that deliver additional support and stability and more than 2,000 supportive coils.
The new mattresses, which expand the World Luxury Intimate collection to eight models, will be produced at King Koil’s new company-owned, 90,000 square foot factory in Avondale, Arizona. The new factory is key component of the company’s transition from a licensee organization to domestic manufacturing model.