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From Home Furnishing Business

Classic Brands to Feature Saville Row Collection at LV Market

Specialty bedding producer Classic Brands will unveil its new Savile Row Collection at Las Vegas Market, July 29-Aug. 2. 

Named for the London street that houses some of the world’s most famous tailors, the three-model hybrid mattress lineup was designed with high-end components to create an upscale look and feel while maintaining retail price points well below a custom-tailored suit.

“This will give retailers an opportunity to sell boxed bedding at price points above $1,000 and raise their average unit selling price, at very attractive retail margins” said Mark Owen, executive vp of sales and business development. “The Savile Row collection is a premium collection that offers an exceptional value and will help drive sales of all premium products.”

The new beds feature two layers of encased coils and an advanced, high-quality memory foam as well as latex and gel. Available with profiles of 12, 13 and 15.5 inches, the mattresses have knit covers that blend deep blue and gray hues, reminiscent of men’s suits.

“The comfort and support found in these luxurious, yet affordable sleep sets will appeal to young and old, male and female,” Owen said. “And you don’t have to order it from London and wait weeks for delivery. Like all Classic Brands mattresses, the Savile Row collection can be boxed and shipped by UPS or FedEx.”

The new collection will be on display in Classic Brands’ Las Vegas Market showroom, space B-970.

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