Pottery Barn Kids Rolls out Modern Nursery Collection

July 23, 2018  by Laurie Northington in Business Strategy, Industry   

The collection launches with nursery furniture, bedding, wall art, rugs, lighting, decorative accessories and baby gear in five new design aesthetics to better meet the needs of parents seeking nursery décor that reflects their personal style.

To ensure safety and quality, all wooden and upholstered furniture in the new collection is Greenguard certified, and all cotton bedding is 100% organic.

“We are excited to launch Pottery Barn Modern Baby, a new Pottery Barn Kids’ collection that incorporates modern and contemporary design,” said Jennifer Kellor, president of Pottery Barn Kids. “From glam to natural, each of the five design aesthetics expands the Pottery Barn Kids’ offering through modern and minimalist nursery décor and furniture.”

The five modern styles are: Glam Modern, Hip Modern, Natural Modern, Casual Modern and Minimal Modern. Glam Modern draws inspiration from Art Deco design and features two colorways. The first has black and white with gold hardware detailing, while the second room focuses on warm blush and cream hues combined with luxe metallic accents.

Hip Modern features graphic design elements to create a room with clean lines, using geometric shapes and pops of color, while the Minimal Modern room is clean and chic, styled with a monochromatic edge. Casual Modern embraces simplicity, using natural wood accents on white furniture paired with decorative accessories adorned with animal icons. Rounding out the styles, Natural Modern pairs a neutral color palette of grays, creams and natural wood.

In addition to the specially designed modern nursery furnishings and decor, the Pottery Barn Modern Baby collection also offers practical baby gear, from strollers to feeding chairs with a focus on functional and modern style.