Daily News
From Home Furnishing Business
Jerome’s Furniture, Dream Shop Opens in Orange County
July 20,
2018 by Laurie Northington in Business Strategy, Industry 
Southern California retailer, Jerome’s Furniture has opened its first Orange County Dream Shop in Brea, Calif., marking the sixth stand alone mattress store for the company.
“We’re exceedingly proud of how the Dream Shops have performed since opening the first one in downtown San Diego just a little over a year ago,” said Jim Navarra, executive vp of Jerome’s Furniture. “Customers have been thrilled at our ability to offer top-tier mattresses with our every day low ‘Jerry’s Prices” in convenient locations. Expect more to come!”
Team members at the company’s Dream Shop locations must pass a Certified Bedding Specialist training program before being allowed to interact with customers and demonstrate what it takes to help them choose the right mattress.
Official Grand Opening celebrations will occur this weekend, July 21 - 22, and include giving away a total of 20 mattresses; 10 this Saturday and an additional 10 on Sunday. The store is located at 2515 East Imperial Highway.