Daily News
From Home Furnishing Business
Company C Expands Colorfields Line
July 18,
2018 by Jane Chero in Business Strategy, Designer Weekly, Industry 
Company C, an award winning New Hampshire-based manufacturer is expanding its Colorfields line through the introduction of a new construction type and designs.
The new products will be displayed in vignettes at the upcoming Las Vegas Market, July 29-Aug. 2, in its space shared with Norwalk Furniture, A225.
Company C will showcase both collections, creating a singular resource for customers seeking designer luxury to casual, textural designs.
The refreshed Colorfields collection with six new rug designs, offers on-trend looks at approachable price points for the wholesale market. An edit on the success of the line, digitally printed rugs join the line up this season as a new construction type. The initial launch includes three designs; Greyson, Pied-A-Tierre, and Bistro.
“Our foray into this new construction was encouraged by the demand in the marketplace for even more approachable price points, in fashion-forward designs,” said Christine Chapin, co-founder and colorful living officer at Company C. “Digitally printing gives us the flexibility to offer high quality rugs with visual interest, that are both statement making and affordable.”
Greyson offers a well-worn, washed look that brings vintage appeal to a space. Available in an aged red and lake, the medallion print offers distinctive character throughout the piece. Pied-A-Terre showcases a palette of greens, blues, and purples with bright pops of unexpected orange. Bistro with its round motifs in inviting soft greens and blues is a design reminiscent of café tables on an outdoor patio in the spring.
Tessera is a reflection of the glamour and old-world charm of hand-cut rustic tessera tiles. The mosaics inspired this super textural rug. Lexington is refined in lake and coral, with an ornamental Greek key border. Rounding out the new introductions is Kenza, with its asymmetrical diamonds and distressed look in hues of lake, natural and denim blue.
The collections include more than 83 new designs, including rugs, bedding and home accents, and join more than 95 upholstery silhouettes and over 125 signature fabrics featured in the Company C for Norwalk collection.