From Home Furnishing Business
Soft-Tex Enters RTA Furniture Category
2018 by Laurie Northington in Business Strategy, Industry
Sleep product manufacturer Soft-Tex will launch its new ready-to-assemble bedroom collection at the Las Vegas Market, July 29-Aug. 1.
The collection is constructed with solid all-wood furniture made from sustainable kiln-dried Brazilian pine and is designed to assemble in minutes helping create permanent furnishings of enduring utility, quality and value.
"Based on the success of our product offering in the eCommerce mattress category, we felt that offering easy-to-assemble bedroom furniture items makes perfect sense,” said Jeff Chilton, CEO.
“Additionally, the introduction offers furniture retailers the ideal cross-sell opportunity to build out entire bedroom environment with a merchandised collection of mattresses, utility bedding, and furniture," Chilton added.
The initial introduction will feature a full bedroom collection comprising dresser, mirror, chest of drawers, night stands, headboard and platform bed frame products and three finishes will be offered: Espresso, Slate Grey and Parchment. All items are designed for ease of assembly featuring pre-installed roller guides and an engineered hinge system.
All elements of Soft-Tex's new RTA bedroom furniture assortment will be on display at its permanent Las Vegas showroom located at C-1572 of the Las Vegas World Market Center.
For appointments and more information, please contact Showroom Manager Eric Hasper at ehasper(at)soft-tex.com.