From Home Furnishing Business
Castelle Team Preps for Multiple Introductions for Casual Preview Market
2018 by Jane Chero in Business Strategy, Industry
Luxury casual furniture producer Castelle will unveil multiple new aluminum outdoor collections, including hundreds of new product designs, during the casual furnishings Preview Market at Chicago’s Merchandise Mart, July 17-19.
The industry-leading introductions are the culmination of a year-long research and design process by the award-winning Castelle product development team. Collections include designer collaborations to contemporary styles; transitional motifs to an original inter-collection customizable design.
“Once again, our design team has hit a home run with our introductions for 2019,” said Mark Stephens, president, Castelle. “By looking to trends across the leisure marketplace as well as being responsive to our retail partners, we are able to act on design preferences and provide furnishings that meet the needs of the end consumers.”
The 2019 introductions include: Avenue; Estate from Biltmore by Castelle; Lancaster; Madeleine; Palm Springs from the Barclay Butera Collections for Castelle; Resort Fusion; and Santa Fe. The customization capabilities allow for thousands of design possibilities from within the newest collections. Each will incorporate the artisan crafted detailing and luxury styling for which Castelle is known.
“The production and preparation for presentation of this many complete collections is a major undertaking; but one for which Castelle customers look to us to deliver,” said Ben Radoll, vice persident merchandising and market development, Castelle. “We are committed to providing quality original designs worthy of the Castelle brand and the retail entities with which we have partnered.”